Inspiration: The logo is inspired by the ancient Greek history and especially the Olympian Goddess, Athena (also spelled Athene), who was the protectress of Athens. Her major symbol was “the owl”, which became famous as the symbol of the city of Athens.
Shape: The logo is, intentionally, not restricted by a frame or a border, in order to indicate the unstoppable progress and evolution of the sport of cheerleading, generally, worldwide and, specifically, in our country, Greece.
Symbols: The basic symbol is “the owl”, the holy bird of goddess Athena. In Greek mythology a little owl (Athene noctua) traditionally represents or accompanies Athena and is still considered as the symbol of the city of Athens. The owl, which in ancient Greek was called “glauca” by the ancient greek adjective “γλαύκος>glaucous=bright blue coloured” thanks to the luminous blue eyes that the goddess was believed to have, has been used as a symbol of knowledge, wisdom, perspicacity and erudition throughout the Western world. The National Greek flag, which is incorporated into the owl’s wing, has been used purposely there, not only to indicate the host country, Hellas, but also to emphasize the improvement of cheerleading in Greece and the will of the Hellenic Cheerleading Federation to “give wings” to the sport of cheerleading to “fly” higher, by organizing successfully the European Championships 2022. In the logo, the owl looks at her wing which is spread over the main title “2022 ICU EUROPEAN CHEERLEADING CHAMPIONSHIPS ATHENS – GREECE, showing care and protection to this sport event, which Greece has the honor to accomplish.
Colors: Blue and white are the official colors of the Greek flag. In addition to that, “blue” is the meaning of the ancient Greek word “γλαύκα > glauca”, which is used for the Athena’s sacred owl. Orange is the third color, which has been chosen to be used in the logo, as it is the color of happiness, optimism, creativity, friendship, hospitality, strength, endurance, success, health, social communication and is considered to be the color that encourages, empowers and motivates the spirit of the young ages.